Valassis and AOL Team Up to Deliver More Digital Coupon Offers

This joint effort between two industry leaders provides advertisers with a vast distribution channel, capable of reaching 127 million frequent shopper cardholders across the country on a weekly basis. The coupons will be delivered via electronic downloads to participating retailer frequent shopper cards and loyalty program IDs. According to research conducted by Valassis and BIGresearch, 80 percent of shoppers subscribe to grocery/drug frequent shopper programs and two out of three of these consumers have expressed an interest in saving coupons from the Internet directly to their frequent shopper cards/IDs.