Valassis and AOL Team Up to Deliver More Digital Coupon Offers

Valassis’ DigitalOfferExpert is the proprietary engine that manages coupon distribution across the RedPlum Network, pairing deals with today's tech-savvy and on-the-go shopper. The Shortcuts Digital Couponing System manages content and coupon distribution across the AOL Network.

"Our goal is to provide our advertisers with a digital reach for their brand promotions like no other while providing consumers with valued content no matter where or how they seek savings," saidJohn Lieblang, President of Valassis Digital Media. "Valassis and AOL are enhancing both the advertiser and consumer shopping and saving experience by leveraging the strength of our combined network reach and breadth of our digital offerings."