Valassis and AOL Team Up to Deliver More Digital Coupon Offers

More and more consumers today are investing time and seeking out money-saving deals from multiple sources including coupon, retailer and brand websites, the mail, the newspaper and in store. This program offers shoppers a robust selection of coupons they can readily download to their loyalty card or frequent shopper ID. Valassis offers advertisers the ability to deliver a blended solution incorporating print and digital offerings in a campaign to reach shoppers how, when and where they want. AOL's Shortcuts provides extensive consumer reach in distribution of digital coupon offers as well proprietary advances in technology which enable CPG partners to gain online and offline consumer behavioral insights and leverage targeting mechanisms not available through other channels.