Valassis and AOL Team Up to Deliver More Digital Coupon Offers

Proprietary research conducted by Valassis and BIGresearch indicates:

• 44.2 percent of U.S. adults are seeking coupons online at least once a week;

• 57 percent of consumers print one to five coupons from the Internet weekly - 26 percent print more than six weekly; and

• To date, 20% of consumers have reported downloading coupons to their loyalty cards/IDs; 80 percent have then used the downloaded coupons to get savings at their local stores.