Valassis’ Brand.net Acquisition Marks Pivotal Step in Development of Digital Business

“The traditional path to purchase was linear and brought the consumer from awareness to action one step at a time,” said Rob Mason, Valassis president and CEO. “Today, consumers are in control and their media habits are changing at a remarkable rate which means that clients need to use a mix of media to stay both visible and relevant. That’s where Valassis has a proprietary advantage—we deliver targeted, print and digital solutions to engage consumers at every point along the path to purchase.”