Valassis and The Great Atlantic & Pacific Tea Co. Announce In-Store Marketing Partnership

"At A&P, our mission is to enhance the customer experience, drive customer value and develop a clear brand identity everyday," said Tom O'Boyle, Executive Vice President, Merchandising, Marketing & Supply Chain, A&P.

The new partnership will enable A&P to create a consistent look for its in-store marketing and media programs, aligning them with the company's overall marketing objectives.