Valassis and The Great Atlantic & Pacific Tea Co. Announce In-Store Marketing Partnership

LIVONIA, MI—Nov. 11, 2010—Valassis (NYSE: VCI), one of the nation's leading media and marketing services companies, announced today that it has entered into a multi-year partnership with The Great Atlantic & Pacific Tea Company (A&P) (NYSE: GAP) to develop and execute in-store marketing and media programs. The new partnership will maximize efficiencies across the A&P family of supermarkets and ultimately create a shopping environment that directly meets consumers' needs.

"At A&P, our mission is to enhance the customer experience, drive customer value and develop a clear brand identity everyday," said Tom O'Boyle, Executive Vice President, Merchandising, Marketing & Supply Chain, A&P.

The new partnership will enable A&P to create a consistent look for its in-store marketing and media programs, aligning them with the company's overall marketing objectives.

"We could not be more excited about partnering with A&P in this essential area," said Michael Kowalczyk, Valassis Vice President and General Manager of In-Store Marketing. "The in-store customer experience that A&P is creating will no doubt redefine the food, drug and mass merchandise sector, and Valassis is proud to be able to assist in that mission."

About Valassis
Valassis is one of the nation's leading media and marketing services companies, offering unparalleled reach and scale to more than 15,000 advertisers. Its RedPlum(TM) media portfolio delivers value on a weekly basis to over 100 million shoppers across a multi-media platform - in-home, in-store and in-motion. Through its digital offerings, including redplum.com, consumers can find compelling national and local deals. Headquartered in Livonia, Michigan with approximately 7,000 associates in 28 states and eight countries, Valassis is widely recognized for its associate and corporate citizenship programs, including its America's Looking for Its Missing Children(R) program. Valassis companies include Valassis Direct Mail, Inc., Valassis Canada, Promotion Watch, Valassis Relationship Marketing Systems, LLC and NCH Marketing Services, Inc. For more information, visit http://www.valassis.com or http://www.redplum.com. To learn about advertising opportunities with RedPlum, please call 1-800-437-0479.

About A&P
Founded in 1859, A&P is one of the nation's first supermarket chains. The Company operates 395 stores in 8 states and the District of Columbia under the following trade names: A&P, Waldbaum's, Pathmark, Best Cellars, The Food Emporium, Super Foodmart, SuperFresh and Food Basics.