Valassis--King of Coupons

That bottom line at Valassis includes the operations of six separate divisions (in order of size):

Valassis FSI: delivers the Sunday co-op promotion piece;

Valassis Impact Promotions (VIP): handles individual ad accounts, including daily and Sunday inserts, and other advertising approaches;

Valassis Sampling: delivers a broad range of sample products like tea bags and shampoo that can be bundled into Sunday newspaper promotions;