Valassis--King of Coupons

Such automation is also apparent in the pressrooms, where Aaron Trager, plant manager of the Livonia, MI, facility, says Valassis has obtained "world-class figures in the areas of waste and productivity." By retrofitting existing web offset presses with the latest in technology and by enforcing an extremely rigorous, predictive maintenance program, Trager says VCI's plants average less than 6.25 percent total waste (including makereadies and non-run waste).