Valassis--King of Coupons

BY CHERYL A. ADAMS

If you've ever saved money with one of those Sunday newspaper coupons, chances are, you have Valassis Communications to thank.

And you'll be even more thankful in the new millenium, when, beginning this year, Valassis is printing and distributing a record number (44 weeks!) of free-standing inserts (FSIs) in Sunday newspapers nationwide.