Valassis--King of Coupons

In prepress, Valassis operates both Mac and PC platforms, using a blend of standard and customized software. Its server network is Intel-based, and proofing is accomplished using DuPont Digital WaterProof units (for high-res proofing) and HP plotters (for content and imposition proofing). Creo Trendsetters are used for digital plate production at each printing facility, while film plotting is accomplished using Purup-Eskofot plotters. Page films are pinned to match the step-and-repeat platemaking equipment located in each plant.