Valassis--King of Coupons

And, that's not all. If you're an Internet user, you'll also be able to save the electronic way, as this communications and commercial printing giant futurizes—and revolutionizes—the coupon business by offering cents-off savings via the World Wide Web.

But don't put away your scissors just yet. Saving the old-fashioned way (with scissors and four-color coupons in hand), U.S. consumers will clip their share of an estimated $3.5 billion in total consumer savings in 2000. And Livonia, MI-based Valassis Communications Inc. (VCI) doesn't think e-coupons are going to change that any time soon.