Valassis--King of Coupons

As Valassis Communications sets new courses in the relatively uncharted waters of Internet couponing and online grocery shopping, how will this virtual trend affect the traditionally printed coupon?

The two technologies will coexist, if not complement, each other, Valassis executives claim, pointing to the long lasting strength of the FSI market. Even though e-commerce opportunities are growing, they believe the proof is in the hands of coupon-clipping consumers who will, via scissors, continue to contribute to Valassis' success each week, as part of their newspaper-reading ritual.