Valassis--King of Coupons

Modest Beginnings
From its modest beginning (as a rep firm in George Valassis' home) to its present status as the nation's 15th largest printer (as ranked on the Printing Impressions 500, December 1999), with revenues of $795 million, Valassis Communications is a company rich with history. It's a pioneer and innovator in marketing communications and commercial printing. And it continues to lead the way, blazing new trails in everything from Internet couponing to incorporating an all-digital, computer-to-plate (CTP) workflow to capturing headlines for its outstanding employee practices.