Valassis--King of Coupons

Selected as one of Fortune magazine's "100 Best Companies to Work for in America" and recommended by Wall Street analysts as a "strong buy," VCI is a company with a vision. It wants to lead a marketing services and graphic arts evolution. An evolution—and revolution—that has already begun.

Take free-standing inserts, for example. It's a market that Valassis not only created, but has grown to be worth nearly $2 billion, of which Valassis controls roughly half. And, amazingly enough, the FSI market is one that, according to Dick Anderson, executive vice president of manufacturing and media, will likely never have any more than two competitors.