Valassis Lands Multiyear In-store Marketing Partnership with Rite Aid

LIVONIA, MI—Sept. 21, 2012—Valassis, one of the nation’s leading media and marketing services companies, and Rite Aid Corp., one of the nation’s leading drugstore chains, announced they have entered into a multiyear partnership to develop and execute in-store marketing and media programs. The new partnership will maximize efficiencies across the Rite Aid network of approximately 4,600 stores and ultimately create a shopping environment that directly meets consumers’ needs.