Valassis Lands Multiyear In-store Marketing Partnership with Rite Aid

“We are excited to be working with Rite Aid and look forward to collaborating with them and their supplier partners to enhance the shopping experiences of Rite Aid customers nationwide,” said Michael Kowalczyk, Valassis vice president and general manager of In-Store Marketing.

The new partnership will enable Rite Aid to create a consistent look for its in-store marketing and media programs, aligning them with the company’s overall marketing objectives.