Valassis Lands Multiyear In-store Marketing Partnership with Rite Aid

“Valassis has a proven track record of effectively implementing and executing in-store marketing and media programs,” said Craig Riner, Rite Aid vice president of marketing. “Selecting Valassis as our new third-party in-store marketing partner will allow us to expand on our vision to create the most meaningful wellness and value shopping experience for our customers.”