Valassis Leads by Example in Raising Awareness, Money to Help Find Missing Children

In addition to raising awareness of the cause by donating its media space, Valassis employees raise money each year for NCMEC. In 2010, $76,250 was raised and the company’s 2011 goal is $80,000. Money is raised through a host of fund raisers throughout the year, including the company’s half-day-off program prior to summer holiday weekends, a payroll deduction program, golf outings and flower sales.