Valassis Leads by Example in Raising Awareness, Money to Help Find Missing Children

Ed Smart, the father of Elizabeth Smart, shared the experience of his daughter’s abduction (Elizabeth was abducted from her home in 2002 and recovered nine months later), then urged the conference participants to step up and help in the recovery of missing children. Smart’s comments hit home when he spotlighted restaurants where missing children have been recovered, stressing the important role the restaurant industry plays. Overall, the event helped raised over $25,000 for NCMEC.