Valassis Nabs ADVO in $1.3B Blockbuster

ADVO reaches 114 million households with its ShopWise shared mail advertising.

“Together, Valassis and ADVO will be well positioned for growth as a more diversified company with complementary capabilities, product offerings and clients,” said Alan F. Schultz, Valassis chairman, president and CEO. “We will have an unsurpassed ability to deliver value and savings to consumers where, when and how they want, and to do so with advanced analytics and targeting capabilities that maximize advertisers’ return on investment.”