Valassis Offering Media Solutions to Assist Brands with Crisis Management

LIVONIA, MI—August 10, 2011—Valassis, one of the nation’s leading media and marketing services companies, has introduced Valassis Rapid Response, a range of new capabilities offering promotional and advertising media solutions for businesses to employ as part of their strategic crisis management plan. Drawing on the strength of the RedPlum Media Portfolio, Valassis Rapid Response assists companies that are facing a crisis or undergoing a merger and acquisition with maintaining and rebuilding customer confidence, reestablishing brand recognition and upholding public trust through best-in-class media solutions.