Valassis Offering Media Solutions to Assist Brands with Crisis Management

“Successful crisis management largely depends on developing a planned, blended media solution and a sustained communication approach,” said Larry Berg, Valassis Vice President of Communications and General Manager of Newspaper & Rapid Response. “The official launch of Valassis Rapid Response draws upon our nearly 30 years of experience deploying multiple cross-media vehicles that have proven effective in crisis situations requiring mass saturation or pinpoint household level targeting.”