Valassis Offering Media Solutions to Assist Brands with Crisis Management

Valassis has been providing companies with media solutions around crisis management since 1982, when a CPG brand facing product recall first approached the company to provide strategic media placement. It executed a run-of-press (ROP) newspaper campaign for the food brand, alerting consumers about the recall and educating the public about the brand’s actions to resolve the situation. Now, nearly 30 years later, Valassis has expanded its range of media products to include a multiple platform offering, such as RedPlum ROP, Inserts and Shared Mail, RedPlum Digital Display Advertising, RedPlum Email Marketing, RedPlum In-store and RedPlum Frequent Shopper Card Direct Mail.