Valassis Offering Media Solutions to Assist Brands with Crisis Management

In response to the recent H1N1 flu scare, a hand-soap manufacturer needed to get its message out quickly to take advantage of the sudden increase in demand for the category. Valassis was able to facilitate a nationwide, locally targeted full-page, full-color ROP ad within 24-48 hours of the advertiser’s request. This enabled the advertiser to speak to consumers at the high point of interest in preventing the spread of the H1N1 flu virus. As a result, 39 percent of consumers said that they had either already purchased or planned to purchase the product based on the ad, with 61 percent saying that they felt more positive toward the brand because of the ad. (Based on consumers who recalled the ad.)