Valassis Strikes Deal with Alliance Marketing

“We are tremendously excited about our partnership with Alliance Marketing and the retailers they bring into the Valassis In-Store network,” said Michael Kowalczyk, vice president and general manager of In-Store Marketing. “I would expect that, in combination with Alliance Marketing’s creative and analytical prowess, Valassis will be able to deliver an in-store experience previously unavailable to consumers in those respective markets.”