Valassis Posts Revenue Decline, Reduces It 2011 Outlook

LIVONIA, MI—Oct. 26, 2011—Valassis announced the following financial results for the third quarter ended Sept. 30, 2011:

• Revenues were $528.4 million, a decrease of 7.7 percent compared to $572.4 million for the prior year quarter due to the negative impact of the macroeconomic climate on client advertising budgets; the previously announced anticipated shortfall in Run-of-Press (ROP) revenue within the Neighborhood Targeted segment; and the negative impact of the increased costs of high coupon redemption on annual consumer promotion budgets. This has resulted in reduced consumer packaged goods (CPG) programs across our various business segments.