Valassis Posts Revenue Decline, Reduces It 2011 Outlook

• International, Digital Media & Services (IDMS): Revenues for the third quarter of 2011 were $47.5 million, an increase of 10.2 percent compared to the prior year quarter. Segment revenue results were driven by strong growth in our coupon clearing business despite lower than expected revenue in our new business initiatives. Segment profit for the quarter was $3.2 million, a decrease of 28.9 percent compared to the prior year quarter. Segment profit results were negatively impacted by the aforementioned reduction in CPG programs, but partially offset by a substantial increase in profitability in our coupon clearing and analytics business, NCH Marketing Services, Inc.