Valassis Posts Revenue Decline, Reduces It 2011 Outlook

• Neighborhood Targeted: Revenues for the third quarter of 2011 were $76.9 million, a decrease of 32.5 percent compared to the prior year quarter. Revenue results for this segment were primarily due to a $25.0 million decrease in ROP revenue as well as the aforementioned reduction in CPG programs. Segment profit for the quarter was $0.4 million, a decrease of 94.4 percent compared to the prior year quarter. Segment profit was negatively impacted by margin pressure associated with a changing client mix and the aforementioned revenue shortfall.