Valassis Recognized by Advertising Federation for Workforce Diversity

Through ECHO, the company is committed to creating a culture where an increasingly multicultural associate population is welcomed, supported and encouraged to reach its full potential. The program’s mission is to:

• Drive success and inspire cultural change;
• Achieve a workplace where every associate feels included, valued and respected;
• Provide an environment that is diverse in thought, experience, people and action; and
• Enhance relationships with co-workers, customers, suppliers and the community through greater understanding and appreciation of differences.

“We recognize and value different ideas, perspectives and backgrounds in our everyday decisions and actions as we embrace diversity and inclusion in all we do,” said Rob Mason, Valassis president and CEO. “Through greater understanding and appreciation of our differences, we continue to build a stronger community as well as a more vibrant and sustainable community.”