Valassis Signs Deal with Winn-Dixie for In-Store Marketing, Makes Offer for Senior Notes
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LIVONIA, MI/JACKSONVILLE, FL—May 13, 2010—Valassis (NYSE: VCI), one of the nation's leading media and marketing services companies, and Winn-Dixie (NASDAQ: WINN) announced today an arrangement to develop and execute in-store marketing and media programs, effective May 1, 2010. The new arrangement will maximize efficiencies across the Winn-Dixie network of stores and ultimately create a shopping environment that directly meets consumers' needs.
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