Valassis Signs Deal with Winn-Dixie for In-Store Marketing, Makes Offer for Senior Notes
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"We are extremely excited to enter into a relationship with a true leader in the grocery retailing industry, a company that is widely recognized for its innovation and expertise," said Michael Kowalczyk, Valassis Vice President and General Manager of In-Store Marketing. "Valassis’ In-Store Marketing programs are strategically in-line with Winn-Dixie's corporate goals and objectives, and will deliver value to their customers and the CPG community at large. This relationship exemplifies our commitment to providing a suite of in-store marketing strategies that are based on offering consumers real value, especially in these trying economic times."
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