Valasssis Survey Reveals Supermarket Media Preferences

“This is the first survey of its kind seeking input from decision makers in the grocery retail sector and provides insight into their promotions, success metrics and future promotional strategies,” said Pierce Hollingsworth, editorial director, Retail Leader.

When it comes to effectiveness, the study revealed that 75 percent of grocery retailers realize increased results from print circulars, which drives their preference. More specifically, 50 percent indicated increased sales and 25 percent cited increased customer retention.