Valasssis Survey Reveals Supermarket Media Preferences
| Rank of Media to Meet Weekly Sales Objectives (1=Best) | |
| Media | Ranking |
| Printed Weekly Circular via Newspaper | 1.64 |
| Printed Weekly Circular via Shared Mail | 2.07 |
| Direct Mail (Solo Mail) | 2.54 |
| Internet Display | 4.12 |
| 4.36 | |
| TV | 4.43 |
| Radio | 4.55 |
| Mobile/Cell/Smartphone | 5.50 |
The study also found that grocers are adapting their media tactics in response to declining paid newspaper circulation, and have decreased their newspaper-distributed circulars within the past year. As a result, 26 percent of respondents reported increased usage of mail-delivered and online promotions.
- Companies:
- Valassis
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