Valasssis Survey Reveals Supermarket Media Preferences

Grocers are developing strategies for the targeting and distribution of their circulars by using a combination of internal sales data and consumer insights. Among the findings:

• 90 percent say customers plan differently by trip type, and
• 82 percent believe consumers are making more buying decisions at home than three years ago.

Two-thirds of respondents also indicated they expect that social media/Internet channels will be a more significant component of their media plans within five years. Sixty-five percent of respondents expect that over the course of the next five years, social media/Internet marketing will be the medium of choice for grocers to meet sales goals