Valasssis Survey Reveals Supermarket Media Preferences

“The consumer decision-making journey is more involved than ever,” asserts Therese Mulvey, Valassis vice president, Marketing Intelligence. “Media preferences are changing, due in great part to consumers’ desire to be connected. It is no longer a ’how we use print versus digital’ question. It is a ’how do we best optimize our marketing dollars to maximize the ROI on both.’”