Valasssis Survey Reveals Supermarket Media Preferences

Additional highlights of the study revealed efforts grocers have put in place to address the changing consumer landscape:

• 65 percent have ethnic marketing initiatives;
• 60 percent have initiatives to address varying shopping trip types; and
• 35 percent have generationally-based initiatives.

Mulvey recently conducted a webcast on the “Media & Consumer Landscape – Navigating the Path to Purchase.” To view the webcast and learn more about the consumer’s influence from awareness to purchase, go to http://bit.ly/ISPbDJ.