Valpak Keynote, Tour to Headline Offset & Beyond Conference

PITTSBURGH—March 22, 2011—Valpak, one of the leading direct marketing companies in North America, will be the subject of the keynote address at the Offset & Beyond Conference, set for May 23-25, 2011, at the Omni at ChampionsGate, FL. There will also be an opportunity for attendees to tour the plant.

Leading the project team responsible for the design and construction of a $220 million manufacturing center was no easy feat. Just ask Jim Sampey, chief operating officer at Cox Target Media, a subsidiary of Atlanta-based Cox Media Group and provider of Valpak. He oversees many facets of the operation, including national and network sales, franchise partner programs, research, brand marketing and creative services, along wih postal relations and customer service.

Sampey will delve into Valpak’s business philosophy and how it connects advertisers with audiences through direct mail, mobile and online avenues with targeted, effective and cost-efficient deliveries on a local, regional or national scale. Learn about the power behind The Blue Envelope—-a widely recognized and trusted brand delivering savings and value to nearly 40 million households each month. Explore how Valpak embraced digital solutions with www.Valpak.com, an online site for local savings, which has nearly 40 million offer views each month, and the mobile phone platform, including apps for iPhone, iPod touch, Android, Palm Pre and BlackBerry and Windows Phone 7 platforms.

After attendees hear the Valpak story, they’ll be able to meet the team and tour this state-of-the-art facility. On the final day of the conference, Offset & Beyond will feature a special VIP tour of the Valpak manufacturing center in St. Petersburg, FL. Sponsored by Goss International, transportation will be provided, but space is limited. Register at www.printing.org/offsetandbeyond to reserve a spot.

For more information about the program or to register, please contact Laurie Reynolds at (800) 910-4283 ext. 802 or lreynolds@printing.org.

About Printing Industries of America
Printing Industries of America is the world's largest graphic arts trade association, representing an industry with approximately one million employees. It serves the interests of more than 10,000 member companies.Together with its nationwide affiliate network, Printing Industries delivers products and services that enhance the growth, efficiency, and profitability of its members and the graphic communications industry through advocacy, education, research, and technical information.

Source: release.