No to ‘Value-Added’ Plans –Farquharson/Tedesco
How would Joe and Jane react to the following opportunities?
• Job 1: $100k miniature folding job
• Job 2: $50k polywrapped and mailed booklet with a customized reply form inside the book matching the address on the outside cover
• Job 3: $25k plastic spiral job with laminated covers
Assuming neither Joe nor Jane's employer has miniature folding, automated plastic spiral inserting, laminating, polybagging and inside/outside inkjet imaging equipment, this is what each would probably say:
Very much alive and now officially an industry curmudgeon, strategic growth expert T. J. Tedesco can be reached at tj@tjtedesco.com or 301-404-2244.
Bill Farquharson is a respected industry expert and highly sought after speaker known for his energetic and entertaining presentations. Bill engages his audiences with wit and wisdom earned as a 40-year print sales veteran while teaching new ideas for solving classic sales challenges. Email him at bill@salesvault.pro or call (781) 934-7036. Bill’s two books, The 25 Best Print Sales Tips Ever and Who’s Making Money at Digital/Inkjet Printing…and How? as well as information on his new subscription-based website, The Sales Vault, are available at salesvault.pro.
