No to ‘Value-Added’ Plans –Farquharson/Tedesco
Job 2:
JOE: “Yes, we can bid this, but let’s substitute shrink wrapping for polywrapping. Also, rather than binding the reply card inside the booklet, let’s lay it on top of the non-addressed side of the booklet before shrink wrapping.”
JANE: “Got ’cha covered. Polywrapping is 1/4th the price of shrink wrapping and perfect for this job. Sure, we can save a buck by onserting a free-floating reply card on the backside of the booklet before polywrapping, but is this in your best interest?
Very much alive and now officially an industry curmudgeon, strategic growth expert T. J. Tedesco can be reached at tj@tjtedesco.com or 301-404-2244.
Bill Farquharson is a respected industry expert and highly sought after speaker known for his energetic and entertaining presentations. Bill engages his audiences with wit and wisdom earned as a 40-year print sales veteran while teaching new ideas for solving classic sales challenges. Email him at bill@salesvault.pro or call (781) 934-7036. Bill’s two books, The 25 Best Print Sales Tips Ever and Who’s Making Money at Digital/Inkjet Printing…and How? as well as information on his new subscription-based website, The Sales Vault, are available at salesvault.pro.
