No to ‘Value-Added’ Plans –Farquharson/Tedesco
“A bound-in reply form would allow subscribers to take action either when they first open the package OR at anytime in the future. Onserts usually get thrown away unless they’re used right when the package is opened the first time. Are you sure you want to do this?”
Job 3:
JOE: “Instead of expensive plastic spiral and laminating, how about double-loop wire and UV coating instead?”
Very much alive and now officially an industry curmudgeon, strategic growth expert T. J. Tedesco can be reached at tj@tjtedesco.com or 301-404-2244.
Bill Farquharson is a respected industry expert and highly sought after speaker known for his energetic and entertaining presentations. Bill engages his audiences with wit and wisdom earned as a 40-year print sales veteran while teaching new ideas for solving classic sales challenges. Email him at bill@salesvault.pro or call (781) 934-7036. Bill’s two books, The 25 Best Print Sales Tips Ever and Who’s Making Money at Digital/Inkjet Printing…and How? as well as information on his new subscription-based website, The Sales Vault, are available at salesvault.pro.
