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Overall, print buyers are looking for finishing solutions that can leverage the use of technology, Panini explains, without impacting the bottom line. "With this in mind, they are also seeking ways of differentiating their printed materials by creatively taking advantage of what design software coupled with finishing technology can provide—step-cuts, a variety of diecuts, saddle stitching (also with inserts). The technology available allows you to translate artistic ingenuity into cleverly printed products.
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- People:
- Lucia Panini
- Tom Tran
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