Value-Added Services — Banking on Binding

"In order to make the variety of finishing options attractive to end users it is also important to present them as part of a comprehensive service provider offering," she continues.

"Citation Press functions as a consultant to its client base, be it designers or corporate marketing decision makers," Tran stresses. "The value of the finishing services has to be embedded in the overall vision that the printer has in engineering a project, taking into account the customer's marketing objective and budget constraints."