Value-Added Services — Banking on Binding

What counts, she says, is value and how it's communicated to and perceived by the customer.

"The bindery is, indeed, becoming a more significant profit center for commercial printers," adds Tom Tran, Citation's president and CEO. "This is true for those printers that look at costs plus a fixed markup (not time and material). Handling bindery work in-house means being able to control quality, turnaround times and direct costs. Not to mention being able to streamline production start-to-end, passing efficiencies and cost savings on to the customer."