Value-Added Services — Banking on Binding

"Fancy UV coatings, foil stamping and laminations, to name but a few of the more creative options, are kept for truly high-end pieces that are meant to last," Panini councils. "Rarely is this type of finishing adopted on short life-cycle marketing materials given out at trade shows."

Back east in Ohio, Stump sees similar trends from Herald Printing's customers. "Foil stamping, embossing and special diecuts are very popular now. Nobody wants just an 8.5x11˝, 6x9˝ or 5.52x8.5˝ book any more—they want something that is a little bit different."