Value-Conscious Printers Nationwide Choose Heidelberg

Academy views the 29” CD 74 as an economical alternative to 40” printing. Typical applications include postcards and small direct mail brochures in the 100,000-500,000 range. “The half-size works very well for us,” said Karis, adding, “We can run six 8 ½ x 11 pieces cost effectively on a 23x29” sheet and have no plans to enter the 40” market at present. Academy Press is in the final stages of moving its operation into a brand-new, 20,000-square-foot facility nearby, where the new CD 74 is already in full production.... Other Heidelberg equipment slated to make the transition are a pair of POLAR paper cutters, Stahlfolder, Heidelberg Windmill letterpress and Heidelberg prepress workflow anchored by a Prosetter 74 violet platesetter. Karis looks forward to adding even more Heidelberg equipment in the future. His reasoning is straightforward and compelling: “You get what you pay for. Choosing Heidelberg not only nets us a terrific piece of equipment, but also the incomparable quality, service, and guaranteed return on our investment that come with it,” he said. “Settling for less is penny-wise and pound-foolish, and winds up costing you more in the long run.”