Make 'Service' Extraordinary –Farquharson/Tedesco
#1: 45 minutes
#2: 3 hours
#3: 2 days
#4: Still waiting
The interesting thing here is that the first respondent didn't actually address the question posed, much less answer it. He simply reached out to say he had received the message but was unavailable until later that day, at which time he would (and did) respond and answer the questions completely. The "vendor" who responded in three hours was prompt, but returned a generic e-mail that had nothing to do with the initial query. Simply put: She didn't read the question. No surprise that the prompt response is the one that got the reservation. The others? Not so much.
Bill Farquharson is a respected industry expert and highly sought after speaker known for his energetic and entertaining presentations. Bill engages his audiences with wit and wisdom earned as a 40-year print sales veteran while teaching new ideas for solving classic sales challenges. Email him at bill@salesvault.pro or call (781) 934-7036. Bill’s two books, The 25 Best Print Sales Tips Ever and Who’s Making Money at Digital/Inkjet Printing…and How? as well as information on his new subscription-based website, The Sales Vault, are available at salesvault.pro.
Very much alive and now officially an industry curmudgeon, strategic growth expert T. J. Tedesco can be reached at tj@tjtedesco.com or 301-404-2244.
