The lesson: Don't hesitate!
Common sense is no longer common. Good service is a rarity and what was once "entry level" is now extraordinary, but only because it is no longer done. What can you do to anticipate the needs of your clients? Think. Put yourself in their shoes. It's not difficult. Communicate. Overcommunicate if need be. Respond promptly to requests and calls, even if it is to say that you can't talk right now. It will be noticed every bit as much as when you don't.
Bill Farquharson is a respected industry expert and highly sought after speaker known for his energetic and entertaining presentations. Bill engages his audiences with wit and wisdom earned as a 40-year print sales veteran while teaching new ideas for solving classic sales challenges. Email him at bill@salesvault.pro or call (781) 934-7036. Bill’s two books, The 25 Best Print Sales Tips Ever and Who’s Making Money at Digital/Inkjet Printing…and How? as well as information on his new subscription-based website, The Sales Vault, are available at salesvault.pro.
Very much alive and now officially an industry curmudgeon, strategic growth expert T. J. Tedesco can be reached at tj@tjtedesco.com or 301-404-2244.