Make 'Service' Extraordinary –Farquharson/Tedesco
Do you anticipate your customers needs? If, for example, a print run is going to be late, do you think to call the customer up and offer a small set of digital copies in the meantime? Are you calling clients ahead of time to let them know delivery status? Are you calling people back right away even if it's just to tell them that you can't speak to them right now? Some people won't notice and won't care. They are not your customer. Those who do, will find a way to do business with you. Why? Because they lie in bed when the lights are out, wonder what will happen next and notice when someone "buys the coffee." And, when these people find someone who anticipates, communicates and doesn't hesitate, it stands out.
Bill Farquharson is a respected industry expert and highly sought after speaker known for his energetic and entertaining presentations. Bill engages his audiences with wit and wisdom earned as a 40-year print sales veteran while teaching new ideas for solving classic sales challenges. Email him at bill@salesvault.pro or call (781) 934-7036. Bill’s two books, The 25 Best Print Sales Tips Ever and Who’s Making Money at Digital/Inkjet Printing…and How? as well as information on his new subscription-based website, The Sales Vault, are available at salesvault.pro.
Very much alive and now officially an industry curmudgeon, strategic growth expert T. J. Tedesco can be reached at tj@tjtedesco.com or 301-404-2244.
