Make 'Service' Extraordinary –Farquharson/Tedesco
Bill: "Why didn't you call and tell me that?"
Them: "Why would we? It's a Christmas gift, as I recall. You've got plenty of time."
Our question: Regardless of the fact that, yes, there is plenty of time, if a customer was told that the order would be ready by the end of September and it wasn't, why didn't someone at the gift shop anticipate the frustration of the customer and pick up the phone to relay that information? Is that kind of anticipation really that extraordinary?
Bill Farquharson is a respected industry expert and highly sought after speaker known for his energetic and entertaining presentations. Bill engages his audiences with wit and wisdom earned as a 40-year print sales veteran while teaching new ideas for solving classic sales challenges. Email him at bill@salesvault.pro or call (781) 934-7036. Bill’s two books, The 25 Best Print Sales Tips Ever and Who’s Making Money at Digital/Inkjet Printing…and How? as well as information on his new subscription-based website, The Sales Vault, are available at salesvault.pro.
Very much alive and now officially an industry curmudgeon, strategic growth expert T. J. Tedesco can be reached at tj@tjtedesco.com or 301-404-2244.
